We are the heirs to a centuries-old tradition whose renown transcends borders: Moroccan hospitality. An art of welcoming and a way of life, it is a constant attention, meticulous care, and unwavering generosity.

Moroccan hospitality is a celebration of life in all its dimensions: in our steadfast bonds with our loved ones; in the brilliant demonstration of the art of reception; in the passionate expression of the colors and flavors of the world. Experienciah is fully dedicated to keeping this tradition alive, by renewing, revisiting, and creating authentic and diverse hotel, culinary, artistic, and sports experiences.

MISSION Experienciah is the first 100% Moroccan hotel management company. Our establishments are located in all the iconic cities of the Kingdom. Proud and committed to Moroccan and African culture, we are dedicated to revealing its nuances through our tailor-made experiences.

Our brands unfold as living spaces dedicated to conviviality and sociability. Spaces where the extraordinary disrupts the everyday, where the unexpected surprises, and where emotion pulses with intensity to shape the Moroccan memory.

Our addresses are built around 5 pillars:

✤ HOSPITALITY: our signature, warm and professional

✤ FOOD & BEVERAGE: increasingly innovative F&B concepts

✤ ENTERTAINMENT: ensuring moments of emotion and sharing

✤ FITNESS & WELLNESS: a diverse offering for physical, mental, and emotional well-being

✤ SUSTAINABILITY: a commitment that is an integral part of our promise

It is around our pillars that the unique identities of each of our brands unfold, in order to elevate our values ever higher.

✤ A CUSTOMER-CENTERED ORGANIZATION

✤ DISTINCTIVE DESIGN

✤ LOYAL, COMMITTED, RESPONSIBLE, AND AUTONOMOUS TALENTS

✤ SUSTAINABLE VALUE CREATION

Our guests are our priority, and we are committed to providing them with rich and diverse, inclusive, and interactive experiences.

Each of our addresses offers an environment that stimulates memorable stays. To fully serve our mission, we cultivate ancestral know-how that resides in the details of our professions. Excellence is our horizon. As artisans of hospitality, we ensure the well-being of our guests.

BETTER TOGETHER

We firmly believe that unity is strength. Together we are more creative, more ingenious, more daring. Together we go further. That is why we promote the union of cosmopolitan communities around a philosophy of sharing and living together. Our brands manifest in experiences of encounter and mixing, where destinies intersect and emotions intertwine.

 It is our commitment, today and tomorrow. It cements our ties of loyalty to our guests and to our ecosystems, to pave the way for always better, Together.