EXPERIENCIAH considers you a valued client, and our priority is to offer you exceptional stays and memorable experiences. Your complete satisfaction and trust are essential to us.

As part of our commitment to meeting your expectations, we have implemented a Personal Data Protection Charter. This Charter reflects our commitments to you and describes how EXPERIENCIAH uses your personal data.

Scope of Application
In this Charter, “EXPERIENCIAH” refers to:

• EXPERIENCIAH SA, headquartered at the corner of Avenue Annakhil and Boulevard Addolb, Suncity Project, Building B, 4th Floor, Rabat

• Its subsidiaries and other affiliated companies involved in hotel operations

• Hotels operated under any EXPERIENCIAH brand in Morocco

What Personal Data Is Collected?
At various times, we may collect information about you and the people accompanying you, including:

• Contact details such as name, first name, phone number, and email address

• Personal information such as date of birth and nationality

• Information about your children (first name, date of birth, age)

• Your credit card number for transactions and bookings

• Details from identification documents such as an ID card, passport, or driver's license

• Your membership number in the EXPERIENCIAH loyalty program or another partner program, and related activity

• Your check-in and check-out dates

• Preferences and interests such as smoking/non-smoking room, preferred floor, bedding type, press preferences, cultural interests, dietary and drink preferences

• Questions or comments during or after your stay at one of our establishments

• Technical and location data generated by using our websites and applications

When Is Your Personal Data Collected?
Personal data may be collected in various situations, including:

Hotel Activities

• Room reservations

• Check-in and payment

• Hotel stay and use of services

• Dining or drinking at the hotel bar or restaurant during the stay

• Requests, complaints, or disputes

Marketing Activities

• Enrollment in loyalty programs

• Responding to satisfaction surveys

• Participating in online games or contests

• Subscribing to newsletters for special offers and promotions

Third-Party Information Sources

• Tour operators, travel agencies (online or offline), GDS reservation systems, and others

Online Activities

• Website interactions (IP address, cookies in accordance with our tracker policy)

• Online forms (reservations, surveys, social media interactions, social login features, chatbot conversations)

Third-Party Access to Your Personal Data
EXPERIENCIAH operates hotels in multiple Moroccan cities, which may require the sharing of your personal data under certain conditions. For instance, data related to your stay, preferences, satisfaction, and loyalty membership may be shared among hotels under the EXPERIENCIAH brand to improve service and your experience.

You may object to this data sharing at any time by contacting our Personal Data Protection Department (contact details in the "Your Rights" section).

Only the following may access your personal data, within the limits of their responsibilities:

• Authorized internal staff

• Authorized legal entities or individuals acting under a legal, contractual, or regulatory obligation, such as our website host and online reservation provider

Because our booking provider is based outside Morocco, your personal data may be transferred abroad. We ensure such transfers meet legal requirements for the protection of personal data. Additionally, under local law, we may be required to share your information with authorities if legally mandated.

Cookies and Other Trackers
EXPERIENCIAH uses cookies and other tracking tools on its websites to enhance your browsing experience, analyze website traffic, and offer tailored content. For more information, please consult our cookie policy by clicking the “Cookies” link at the bottom of our web pages.

Processing in Accordance with Law No. 09-08
To provide transparency in the use of your personal data, the table below outlines all data processing activities, their purposes, the categories of data involved, and any applicable international transfers. All processing has been submitted to the CNDP (National Commission for the Protection of Personal Data) through declarations or authorizations, as required. Transfers abroad (for hosting, storage, or outsourcing) have been authorized by the CNDP where necessary.

Your Rights
Under Law No. 09-08, enacted by Dahir 1-09-15 of February 18, 2009, on the protection of individuals regarding personal data processing, you have the right to access, rectify, and object to the use of your personal data on legitimate grounds.

You may exercise these rights by sending an email to:
personaldata@experienciah.com
Or by mail to:
Experienciah Hotels & Resorts
Corner of Avenue Annakhil and Boulevard Addolb, Suncity Project, Building B, 4th Floor, Rabat

Updates
This Charter may be updated at any time to reflect changes in our practices or legal obligations. You will be notified of any updates via email. Users are responsible for reviewing the current version, particularly before making a reservation at one of our properties.